Nobody Likes a Bully. Anyone who says this hasn’t experienced the new Liquid Max, a bully and a beast of a reel. Liquid Max features our Cobalt Drag System: a fully U.S.-made, stop-anything drag system with proprietary Teflon alloy drag cone, Carbon PEEK thrust washers, custom self-lubricating seals and a Certified IPX8 waterproof rating. We’ve housed this drag in a pressure cast and machined frame and spool, with features that include Ultra Large Arbor, integrated reel foot and pocket spar frame and spool design that maximizes strength-to-weight ratio. Top it off with a large, easy grip drag knob you have a reel that will change your mind about bullies.
Fish saver. Our breakout product in the fly fishing industry, years ago, we thought: “There’s got to be a better way to remove a delicately-tied fly from a hooked fish than the hoisting, clamping, and wrenching process now on display.” So we created a simply innovative tool capable of reducing fish mortality by eliminating netting and handling—then named it after our home-base of Ketchum, Idaho. This technique will preserve protective coatings and eliminate air exposure. The Ketchum Release® tool makes low-mortality release easy, plus allows you to retrieve your fly without damage. It even keeps your hands high and dry. The Ketchum Release® is available in three sizes: Big Bug for hook sizes 6-10; Standard for sizes 12-16; and Midge for sizes 18-22.